...Zhen Shao; Kuanchin Chen Purpose This study aims to examine how three perceived interactivity attributes of massive open online courses (MOOCs), namely, perceived active control, perceived synchronicity and perceived two-way communication, impact individuals' engagement and continuance intention...

...Zhen Shao The purpose of this paper is to examine the impact mechanism of psychological motivations, social influence and institutional influence on individuals’ continuance intention of MOOCs, and further, to explore if there exist behavioral differences between males and females...