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Keywords: Magazine
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Journal Articles
Journal:
Internet Research
Internet Research (2008) 18 (3): 266–285.
Published: 06 June 2008
...Paweena Srisuwan; Stuart J. Barnes Purpose The purpose of this paper is to develop and empirically test a conceptual model to predict the determinants of online channel use in a multi‐channel environment. Design/methodology/approach A case study of a free, multi‐channel entertainment magazine...
