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Keywords: Marketer-generated content
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Journal Articles
Journal:
Internet Research
Internet Research (2022) 32 (7): 307–329.
Published: 25 March 2022
...Qiang Yang; Hongxiu Li; Yanqing Lin; Yushi Jiang; Jiale Huo Purpose This research explores the impacts of content-generating devices (mobile phones versus personal computers) and content features (social content and achievement content) on consumer engagement with marketer-generated content (MGC...
