... marketing communications framework (Schultz et al., 1993). We describe the integrated marketing communications tenets below, followed by a review of the advertising and marketing articles that employ the economics of information theory. Then, we present our proposed hypotheses, a description of our...

...Jonathan M. Lace The crossroads between new media (predominantly the Internet) and marketing communications is a topic of growing interest and importance. Several themes are addressed in this paper including the involvement of the advertising agency, the role and features of Web sites...

... research directions are discussed. © Emerald Group Publishing Limited 2004 Culture (sociology) Internet Marketing communications Multinational companies Standardization These dimensions can be considered a clear divide, especially between Eastern and Western cultures (La Ferle et...

... between US and Korean target ads. © MCB UP Limited 2002 Internet Marketing communications Information National cultures Multinationals As more multinational corporations (MNCs) shift an increasing part of their promotional strategies into interactive medium, the controversy over...

...Jennifer Rowley Argues that the Internet demands a significant review of approaches to marketing communications at both the strategic and tactical levels. At the strategic level in e‐business applications the way in which marketing communication is integrated with business operations makes...