... Publishing Limited 2015 Algorithms Data analysis Marketing theory Customer service management Communications technology Social networks In a more complex social network, prosumers may not only share information, but also criticize or question what the network members may be interested...

... Consumer behaviour Electronic commerce Marketing theory Purchasing via the internet is one of the most rapidly growing forms of trade (Limayem et al., 2000 ; Levy and Weitz, 2004 ; Shim et al., 2001) but whereas e‐commerce has gained ground at an impressive speed...