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Keywords: Mass culture
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Journal Articles
Whose online reviews have the most influences on consumers in cultural offerings? Professional vs consumer commentators
Available to Purchase
Journal:
Internet Research
Internet Research (2014) 24 (3): 353–368.
Published: 27 May 2014
.... A total of 195 participants were randomly assigned to one of four experimental cells. Findings – The ANOVA results indicate that the credibility of online cultural reviews is significantly higher for professional commentators than for consumer commentators across both elite and mass cultural...
