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Keywords: Mass customization
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Journal Articles
Journal:
Internet Research
Internet Research (2000) 10 (3): 215–226.
Published: 01 August 2000
...Pingjun Jiang In this paper, it is argued that the concept of mass customization should not be treated as an alternative strategy to market segmentation. It should be seen as an integral part of market segmentation theory which offers the best way to satisfy individual consumer’s unique needs...
