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Keywords: Mediation model
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Journal Articles
Journal:
Internet Research
Internet Research (2026) 36 (4): 1329–1357.
Published: 26 March 2025
... the direct and indirect impacts of MD ratings on review helpfulness and subsequently derived corresponding design guidelines. Design/methodology/approach We adopted a multiple mediation model to examine the direct and indirect effects of MD ratings on review helpfulness. We conducted a series...
Includes: Supplementary data
