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Keywords: Medical live streaming
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Journal Articles
Journal:
Internet Research
Internet Research 1–22.
Published: 09 July 2026
...Wen An; Jian-Jun Wang Purpose With the rise of online health communities (OHCs), medical live streaming has emerged as a critical channel for physician–patient interaction. While prior research on live streaming has focused heavily on transactional outcomes, non-transactional engagement behaviors...
Includes: Supplementary data
