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Keywords: Millennials
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Journal Articles
Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory
Available to Purchase
Journal:
Internet Research
Internet Research (2024) 34 (3): 784–809.
Published: 04 April 2023
... hermeneutical perspective, this article explores this phenomenon through the interpretation of 60 in-depth interviews with millennials from three European countries: Italy, France and the UK. An analysis of the data was conducted using a qualitative approach to understand the main constructs and relationships...
Journal Articles
Do human values find genuine expression on social media platforms? The influence of human values on millennials' social media activities
Available to Purchase
Journal:
Internet Research
Internet Research (2024) 34 (2): 538–562.
Published: 28 February 2023
... that millennials' behaviors on social media are mainly driven by conservation (conformity and safety) or self-enhancement (power and achievement). In this research, the authors examine the extent to which different human values (self-transcendence, conservation, self-enhancement and openness to change) influence...
Journal Articles
Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials
Open Access
Journal:
Internet Research
Internet Research (2015) 25 (4): 498–526.
Published: 03 August 2015
...Rodney Graeme Duffett Purpose – The purpose of this paper is to investigate the influence of behavioural attitudes towards the most popular social medium in the world, Facebook, amongst Millennials in South Africa (SA), and to determine whether various usage and demographic variables have...
