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Keywords: Mixed method
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Journal Articles
Toward a comprehensive scale of online shopping experiences: a mixed-method approach
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Journal:
Internet Research
Internet Research (2022) 32 (3): 814–842.
Published: 04 November 2021
... scale that would incorporate and reconcile existing fragmented approaches to the phenomenon. Design/methodology/approach This paper utilized a mixed-method approach to conceptualize a complex phenomenon of online shopping experiences (OSE). Study 1 employed the grounded theory approach to understand...
Includes: Supplementary data
