... is to explore the key success factors behind Bangtan Boys’ (BTS) popularity, and how they can contribute to sustaining it, along with detailed strategies for the success of global pop. This study adopts a mixed-methods approach that uses text mining and interviews and uses the success of BTS to find...

... giving via SNS platforms. Design/methodology/approach This study adopts a mixed methods approach through qualitative and quantitative research. In the first stage (qualitative study), the authors extract factors from interviews with users of SNS gifting services. In the second stage (quantitative...