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Keywords: Mobile multiplayer game
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Journal Articles
Journal:
Internet Research
Internet Research (2021) 31 (4): 1153–1176.
Published: 19 February 2021
...Mengjun Li; Ayoung Suh Purpose The purpose of this study is to develop and test a theoretical model that accounts for an individual's we-intention to continue playing a mobile multiplayer game. Design/methodology/approach Drawing on habit-intention and habit formation theories, this study...
