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Keywords: Moral consciousness
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Journal Articles
Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness
Available to Purchase
Journal:
Internet Research
Internet Research (2023) 33 (5): 1727–1749.
Published: 15 February 2023
... integrity. The advancement of AI-enabled technology and machine learning has made creating synthetic videos relatively easy. This study explores the role of political brand hate and individual moral consciousness in influencing electorates' intention to share political deepfake content. Design...
