Keywords: Moral licensing
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Journal Articles
Internet Research (2026) 36 (2): 551–571.
Published: 27 November 2025
...) and controlled (extrinsic) motives. Engaging in pro-environmental actions via apps can increase the warm glow effect, which, in turn, may unintentionally contribute to overconsumption behaviors, including over-purchase, hedonic consumption and impulse purchase. Moral licensing strengthened the impact of warm...
Includes: Supplementary data

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