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Keywords: Movie trailers
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Journal Articles
Journal:
Internet Research
Internet Research (2017) 27 (3): 691–708.
Published: 05 June 2017
...Sehwan Oh; Hyunmi Baek; JoongHo Ahn Purpose The purpose of this paper is to examine whether the sharing of movie trailers on video-sharing social media has an impact on box-office revenue. Design/methodology/approach From December 2013 to November 2014, view statistics were collected for movie...
