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Keywords: Multi-channel shopping
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Journal Articles
Journal:
Internet Research
Internet Research (2023) 33 (4): 1276–1301.
Published: 23 January 2023
... are conducted, which aim to identify the major dimensions of multi-channel shopping activities that are engaged by the shoppers (Study 1, n = 64) and to differentiate the shoppers' valuation of time invested in the distinct dimensions under different cultural influences (Study 2, n = 519...
Journal Articles
Journal:
Internet Research
Internet Research (2012) 22 (3): 318–339.
Published: 01 June 2012
...Cheng‐Chieh Hsiao; Hsiu Ju Rebecca Yen; Eldon Y. Li Purpose With advances in information technology, multi‐channel shopping (MCS) has become a prevailing purchasing pattern today. Although MCS provides more benefits than single‐channel shopping, there is a need to investigate consumer values...
