Keywords: Multi-channel shopping
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Journal Articles
Internet Research (2012) 22 (3): 318–339.
Published: 01 June 2012
...Cheng‐Chieh Hsiao; Hsiu Ju Rebecca Yen; Eldon Y. Li Purpose With advances in information technology, multichannel shopping (MCS) has become a prevailing purchasing pattern today. Although MCS provides more benefits than single‐channel shopping, there is a need to investigate consumer values...

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