... Multinational companies The Internet has had a profound impact on strategic thinking because of its ability to change organizational cost structures and alter communication patterns with customers. While the Internet is not a strategy in itself (Porter, 2001), it has become an important consideration...

... in a European market. The findings of this study thus offer useful insights based on their “hands‐on” experience. Advertising Internet Mobile communication systems Telephony Multinational companies Spain © Emerald Group Publishing Limited 2005 The convergence of the internet...

... research directions are discussed. © Emerald Group Publishing Limited 2004 Culture (sociology) Internet Marketing communications Multinational companies Standardization These dimensions can be considered a clear divide, especially between Eastern and Western cultures (La Ferle et...