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Keywords: Multinationals
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Journal Articles
A content analysis of multinationals’ Web communication strategies: cross‐cultural research framework and pre‐testing
Available to Purchase
Journal:
Internet Research
Internet Research (2002) 12 (5): 380–390.
Published: 01 December 2002
...Shintaro Okazaki; Javier Alonso Rivas Despite the growing trend toward the interactive medium, there would appear to be a lack of comprehensive research methodology for evaluating the degree of standardisation in multinational corporations’ (MNCs’) online communication strategies across differing...
