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Keywords: Multiple adoption
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Journal Articles
Journal:
Internet Research
Internet Research (2014) 24 (2): 205–222.
Published: 01 April 2014
...Fan-Chen Tseng; Ching-I. Teng Purpose – Multiple adoption (the adoption of another auction site in addition to the present one) enables startup or non-leading firms to survive and grow by eroding the customer bases of market leaders. Thus understanding multiple adoption is important. Hence...
