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Keywords: Music analytics
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Journal Articles
“I like the sound of that”: understanding the effectiveness of audio in ads
Available to Purchase
Journal:
Internet Research
Internet Research (2025) 35 (3): 1104–1125.
Published: 20 August 2024
... © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Machine learning Voice analytics Music analytics Super Bowl Advertising Brands have invested increasingly large sums into sports advertisements in recent years, including for the Olympics...
