... between US and Korean target ads. © MCB UP Limited 2002 Internet Marketing communications Information National cultures Multinationals As more multinational corporations (MNCs) shift an increasing part of their promotional strategies into interactive medium, the controversy over...

... avoidance cultures). Colours were visually inspected to determine which was dominant by counting patches of colour and the number of distinct colour blocks. This provides some indication of the colourfulness of the portals. © MCB UP Limited 2002 Internet National cultures Convergence...

..., self‐definition, self‐fulfillment). Asians practise moral discipline (moderating, keeping oneself disinterested and pure, prudence) while westerners support authority (democracy, independence, equality). National cultures Design The Internet has become an important medium...

... Information services Marketing National cultures Education coupled with culture comprises the intellectual treasure of any individual. While culture normally comes from an individual’s immediate environment, such as the family and society, education may come from a wide variety of sources...