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Keywords: Need satisfaction
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Journal Articles
Journal:
Internet Research
Internet Research (2022) 32 (6): 1832–1861.
Published: 22 April 2022
... of services to understand user loyalty formation. Specifically, this study aims to examine the mediating role of need satisfaction and perceived value in the relationships between point mechanisms and user loyalty. Design/methodology/approach Drawing upon self-determination theory and perceived value lens...
