Keywords: Negative emotion
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Using machine learning to investigate consumers' emotions: the spillover effect of AI defeating people on consumers' attitudes toward AI companies

Yongchao Martin Ma, Xin Dai, Zhongzhun Deng
Journal: Internet Research
Internet Research (2024) 34 (5): 1679–1713.
https://doi.org/10.1108/INTR-02-2022-0113
Published: 26 September 2023
... defeating people influences consumers' emotions. In Studies 2 to 4, the authors test the effect of AI defeating people on consumers' attitudes, the mediating effect of negative emotions and the moderating effect of different intentions. Findings The authors find that AI defeating people increases...
View article titled, Using machine learning to investigate consumers' emotions: the spillover effect of AI defeating people on consumers' attitudes toward AI companies
Open the PDF for Using machine learning to investigate consumers' emotions: the spillover effect of AI defeating people on consumers' attitudes toward AI companies in another window
Add to Citation Manager for Using machine learning to investigate consumers' emotions: the spillover effect of AI defeating people on consumers' attitudes toward AI companies
This Feature Is Available To Subscribers Only

or Create an Account

Close subscription notice
Close access options