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Keywords: Negative word of mouth
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Journal Articles
Journal:
Internet Research
Internet Research (2019) 29 (1): 104–122.
Published: 11 December 2018
... is the corresponding author and can be contacted at: christian.brunner@csr-brand.com 26 08 2017 03 12 2017 23 02 2018 24 02 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Signalling theory Negative word of mouth Consumer reviews...
