... in online communities, this paper investigated the differences in the effect of social influence on users’ adoption of basic and upgraded choices of a virtual product. It also examined how the effect varies with users’ social status and user-level network density. Design/methodology/approach A natural...

... model for the price function of in-game currency was estimated with vector autoregression. Findings The results show that the number of core avatars and network density are positively associated with in-game currency price, while network closure has a negative effect on in-game currency price...