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Keywords: Network externality
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Journal Articles
Journal:
Internet Research
Internet Research (2014) 24 (2): 205–222.
Published: 01 April 2014
...-efficacy and inherent novelty seeking contribute to the intention to adopt another auction site. Moreover, transaction opportunities enhance the intention. Perceived network externality also increases the intention. However, perceived relational switching costs reduce such intention. Originality/value...
