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Keywords: News and advertising synergy
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Journal Articles
Examining search as opposed to experience goods when investigating synergies of internet news articles and banner ads
Available to Purchase
Journal:
Internet Research
Internet Research (2015) 25 (3): 378–398.
Published: 01 June 2015
... experiment, results, a discussion of findings as well as implications and a conclusion. Internet marketing Advertising Marketing communications Information processing Economics of information News and advertising synergy In the online environment, the line between journalistic/news...
