Keywords: Nudging
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Journal Articles

It's a matter of time: the interplay between deadlines and device modality on the path to online ticket purchases

Meheli Basu, Jeffrey Inman, Kirk Wakefield, Robin Wakefield
Journal: Internet Research
Internet Research 1–20.
https://doi.org/10.1108/INTR-05-2024-0696
Published: 08 December 2025
... in a dynamic online marketplace. Originality/value This study focused on the effects of device use, device switching and time on conversion rates and ticket prices in a dynamic online marketplace. We tested how a provincial norm message may nudge a user to purchase further in advance and at higher prices...
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Includes: Supplementary data
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