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Keywords: O2O platforms
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Journal Articles
Impact of O2O platform multihoming and vertical integration on performance of local service firms – a quantile regression approach
Available to Purchase
Journal:
Internet Research
Internet Research (2020) 30 (5): 1583–1610.
Published: 13 May 2020
...Xing Wan; Nianxin Wang; Ben Shaw-Ching Liu Purpose This study takes the cinema industry as the research context and investigates the impact of online to offline (O2O) platforms on cinemas' performance. Specifically, the purposes of this paper are threefold: first, to study the influence...
