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Journal Articles
Journal:
Internet Research
Internet Research (2022) 32 (3): 971–987.
Published: 26 July 2021
...Cheng Xu; Jooyoung Park; Jacob C. Lee Purpose This research investigates the novel questions of whether and how specific forms of shopping channels (online vs offline) influence consumers' decision-making. Moreover, this research investigates marketing firms' proper marketing strategies across...
