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Keywords: Omnichannel integration
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Journal Articles
Journal:
Internet Research
Internet Research (2025) 35 (3): 1029–1064.
Published: 25 June 2024
...Zhihui Yang; Dongbin Hu; Xiaohong Chen Purpose In the dynamic landscape of the digital economy, companies are increasingly adopting omnichannel integration strategies to enhance customer experiences. However, the interplay between this strategy and digitalisation in fostering brand trust remains...
