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Keywords: Online–offline collaboration
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Journal Articles
How does differentiated multichannel collaboration matter? The boom-bust effects on online–offline store images
Available to Purchase
Journal:
Internet Research
Internet Research (2022) 32 (3): 843–874.
Published: 21 October 2021
..., for validating the developed research model. Partial least squares-based structural equation modeling was used for data analysis. Findings This study illustrates the direct effects of an online store’s image and online–offline collaborations on the market performance of small stores. This study further...
