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Keywords: Online brand engagement
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Journal Articles
Journal:
Internet Research
Internet Research (2025) 35 (3): 1406–1426.
Published: 01 October 2024
... in AI-generated corporate social responsibility (CSR) ads affects online brand engagement. Findings In Study 1, awareness of falsity in AI-generated CSR ads negatively impacts online brand engagement, with perceived sincerity mediating this relationship. Additionally, a higher level of CSR...
