Keywords: Online channel
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Journal Articles
Journal Articles
Journal Articles
Internet Research (2016) 26 (5): 1072–1092.
Published: 03 October 2016
... monthly liabilities. While previous research explaining the process of adoption of the online channel has mainly focused on the analysis of customers’ attitudes (i.e. customers’ perceptions) and demographics, in this research an additional explanation is proposed using customers’ offline...

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