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Keywords: Online consultations
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Journal Articles
Journal:
Internet Research
Internet Research 1–20.
Published: 15 January 2026
...). To this end, the main effects of third-party signals (such as herding signals and WOM signals) and the moderating roles of first-party signals are the focus of this study. H1. The herding signal has a positive effect on physician consultations. Online consultations Signalling theory...
