...Dmitri Williams; Sukyoung Choi; Paul L. Sparks; Joo-Wha Hong Purpose The study aims to determine the outcomes of mentorship in an online game system, as well as the characteristics of good mentors. Design/methodology/approach A combination of anonymized survey measures and in-game behavioral...

... Licensed re-use rights only Virtual goods purchase Online game Social networking service Social network analysis REPT (Random effects panel tobit) model Dynamic network structure variable During the last decade, the sale of virtual goods has been increasing, owing to the exponential...

... and willingness to spend money on the game character. Design/methodology/approach A total of 347 online game players participated in an online survey posted via the nationwide crowdsourcing web service Mechanical Turk in the US. A structural equation modelling was conducted using a maximum-likelihood...

...Ching-I Teng Purpose Online games are popular electronic commerce platforms in which gamers use avatars to interact with others. Avatar identification (the extent to which gamers regard avatars as an extension of themselves) is known to be related to online gamer loyalty. However, few studies have...

... building a loyal gamer base. To fill the above research gap, we search for an underlying theory that can explain the impact of avatar behaviour. Avatars represent gamers in online games. Hence, avatar characteristics could be metaphors for gamers’ real-world bodies. Body-related metaphors...

... and social influence in this model explains a larger amount of variance compared to the competing models and existing studies. Originality/value – Unlike a popular trend that studies predictors of online games from either cognitive or affect angle, the work looks at both together to study how...

...Qiaolei Jiang Purpose – The purpose of this paper is to investigate the interrelationships between internet connectedness, online gaming, internet addiction symptoms, and academic performance decrement among the internet-dependent young people in China. Design/methodology/approach – A paper...