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Keywords: Online influencers
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Journal Articles
Journal:
Internet Research
Internet Research (2026) 36 (4): 1426–1446.
Published: 16 April 2025
...Ramendra Thakur; Joby John Purpose This study aims to understand the non-commercial motivations of online influencers in a cross-country context, and identify individual differences, such as blogging activity levels, which moderate these motivations. Design/methodology/approach Data were...
