... and user experience positively. Experiments were conducted on real audiences, not in laboratory setting like in most of earlier studies. Jarosław Jankowski can be contacted at: jjankowski@wi.zut.edu.pl Online marketing Gamification User experience Website design User conversion Visual...

...., 2012). Thus, figuring out what factors lead to individual information dissemination behavior can help us understand the driving force behind social epidemics, devise sensible online marketing strategies, or effectively intervene in online rumors in case of emergencies. RQ1. What and how...

... and its influence on online marketing. The ethical performance of the e-commerce web site will facilitate an increase in trust, which in turn enhances customer commitment and loyalty. Research limitations/implications – The survey data in this study has some common method bias. The possibility...