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Keywords: Online outsourcing platform
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Journal Articles
Journal:
Internet Research
Internet Research (2023) 33 (6): 2109–2130.
Published: 01 March 2023
...Xi Yang; Zhiyuan Zhou; Quanwu Zhao; Jackie (Jake) London; Guangzhu Tan Purpose Service providers on highly competitive online outsourcing platforms employ various signals to entice buyers to make online purchases. One such signal—the solution exemplars—attracts attention through depictions...
