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Keywords: Online personalized advertising
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Journal Articles
The OPAD-perception framework: measuring perceptions of online personalized advertising
Available to Purchase
Journal:
Internet Research
Internet Research (2025) 35 (6): 2146–2188.
Published: 11 November 2024
...Lijie Guo; Daricia Wilkinson; Moses Namara; Karishma Patil; Bart P. Knijnenburg Purpose The paper aims to develop and validate an instrument to measure users’ perceptions of online personalized advertising. Design/methodology/approach First, we identified 12 different aspects of online...
