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Keywords: Online presence
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Journal Articles
Internet Research (2013) 23 (1): 89–108.
Published: 25 January 2013
.... Practical implications – While reducing the rate of circulation decline, current levels of online presence are not reversing it. There is a need for online presence to be focused on more targeted segments/niches of circulation such as “hyper‐local” news. This suggests a much clearer consideration must...

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