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Keywords: Online review attributes
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Journal Articles
Journal:
Internet Research
Internet Research (2015) 25 (1): 2–29.
Published: 02 February 2015
... in previous research. © Emerald Group Publishing Limited 2015 Brand community Attitudes Intention to purchase Message usefulness Online review attributes Online review valence Previous research has shown that consumers trust peer consumers more than they trust advertisers or marketers...
