Keywords: Online word of mouth
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

The illusion of trust and the paradox of disclosure: how fake physician reviews exploit privacy concerns

Aishwarya Deep Shukla, Jie Mein Goh, Laksh Agarwal
Journal: Internet Research
Internet Research (2026) 36 (4): 1519–1540.
https://doi.org/10.1108/INTR-01-2024-0042
Published: 07 May 2025
... use of unique data that contains real fake online physician reviews. Online word of mouth Online reviews Physician reviews Fraudulent reviews Large language models Trust Healthcare decisions are profoundly influenced by online reviews, with patients often relying heavily...
View article titled, The illusion of trust and the paradox of disclosure: how fake physician reviews exploit privacy concerns
Open the PDF for The illusion of trust and the paradox of disclosure: how fake physician reviews exploit privacy concerns in another window
Add to Citation Manager for The illusion of trust and the paradox of disclosure: how fake physician reviews exploit privacy concerns
Journal Articles

Effect of appeal orientation in sponsored ad forwarding on a microblog platform

Chenyan Gu, Yunjie Calvin Xu, Minghui Yao
Journal: Internet Research
Internet Research (2020) 30 (6): 1835–1856.
https://doi.org/10.1108/INTR-06-2019-0251
Published: 30 July 2020
... Limited 2020 Emerald Publishing Limited Licensed re-use rights only Social media Social advertising Appeal orientation Sponsored ad forwarding Online word of mouth Social commerce Online social media, such as microblogs, social networks and forums, are powerful tools for marketing...
View article titled, Effect of appeal orientation in sponsored ad forwarding on a microblog platform
Open the PDF for Effect of appeal orientation in sponsored ad forwarding on a microblog platform in another window
Add to Citation Manager for Effect of appeal orientation in sponsored ad forwarding on a microblog platform
Journal Articles

The most optimal way to deal with negative consumer review: Can positive brand and customer responses rebuild product purchase intentions?

Christian Boris Brunner, Sebastian Ullrich, Mauro Jose De Oliveira
Journal: Internet Research
Internet Research (2019) 29 (1): 104–122.
https://doi.org/10.1108/IntR-08-2017-0307
Published: 11 December 2018
... 08 2017 03 12 2017 23 02 2018 24 02 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Signalling theory Negative word of mouth Consumer reviews Consumers-based brand equity Online word of mouth Response strategies...
View article titled, The most optimal way to deal with negative consumer review: Can positive brand and customer responses rebuild product purchase intentions?
Open the PDF for The most optimal way to deal with negative consumer review: Can positive brand and customer responses rebuild product purchase intentions? in another window
Add to Citation Manager for The most optimal way to deal with negative consumer review: Can positive brand and customer responses rebuild product purchase intentions?
This Feature Is Available To Subscribers Only

or Create an Account

Close subscription notice
Close access options