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Keywords: Online word of mouth
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Journal Articles
Journal:
Internet Research
Internet Research (2026) 36 (4): 1519–1540.
Published: 07 May 2025
... Limited Licensed re-use rights only Online word of mouth Online reviews Physician reviews Fraudulent reviews Large language models Trust Healthcare decisions are profoundly influenced by online reviews, with patients often relying heavily on such reviews when selecting healthcare...
Journal Articles
Journal:
Internet Research
Internet Research (2020) 30 (6): 1835–1856.
Published: 30 July 2020
... Social media Social advertising Appeal orientation Sponsored ad forwarding Online word of mouth Social commerce In this scenario, a receiver receives an other-oriented message (i.e. “I recommend this book to you.” followed by a book ad) from a purely online friend. Interestingly...
Journal Articles
Journal:
Internet Research
Internet Research (2019) 29 (1): 104–122.
Published: 11 December 2018
... Consumers-based brand equity Online word of mouth Response strategies While most customers’ experiences in highly competitive markets are positive, any negative word of mouth (WOM) can be decisive in the battle for market share and revenue (Anderson, 1998 ; Ullrich and Brunner, 2015). Therefore...
