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Keywords: Opinion polarization
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Journal Articles
Working too much in China's tech industry: corporate social advocacy as a crisis response strategy to issue-based opinion polarization
Available to Purchase
Journal:
Internet Research
Internet Research (2024) 34 (2): 320–342.
Published: 17 January 2023
...Yingru Ji; Chang Wan Purpose Once a corporate crisis is entangled with a social issue, how consumers make sense of the crisis can be impacted by issue-based opinion polarization. This study investigates the underlying mechanisms as consumers go through this process. This study also examines...
