Keywords: Outcome valence
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Internet Research (2025)
Published: 27 May 2025
... toward online retailers and the underlying mechanism as well as the boundary conditions. Design/methodology/approach We conducted three experimental studies to test hypotheses. Study 1 explored the main effect of outcome valence and the mediating role of consumer regret. Study 2 examined...
Includes: Supplementary data

or Create an Account

Close Modal
Close Modal