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Keywords: Outcome valence
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Journal Articles
Journal:
Internet Research
Internet Research (2025)
Published: 27 May 2025
... toward online retailers and the underlying mechanism as well as the boundary conditions. Design/methodology/approach We conducted three experimental studies to test hypotheses. Study 1 explored the main effect of outcome valence and the mediating role of consumer regret. Study 2 examined...
Includes: Supplementary data
