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Keywords: Overall online shopping satisfaction
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Journal Articles
Journal:
Internet Research
Internet Research (2025)
Published: 27 May 2025
... the moderating effect of dispositional optimism. Study 3 further examined the three-way interaction of outcome valence, dispositional optimism and promotion type. Findings Results revealed a significant effect of lottery promotion outcome valence on consumers’ overall online shopping satisfaction...
Includes: Supplementary data
