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Keywords: PLS
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Journal Articles
Journal:
Internet Research
Internet Research (2025) 35 (3): 1252–1273.
Published: 28 October 2024
... modeling (PLS-SEM) to reveal differences across the AR experiences regarding the mediating effects of immersion and reality congruence. Furthermore, we administered PLS-SEM multigroup analysis to identify differences for hedonic and utilitarian AR experiences. Findings This study provides important...
