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Understanding how social media posts affect panic buying behavior: the lens of elaboration likelihood model and scarcity theory

Yang Liu, Pengkun Wu, Yuanyuan Wu
Journal: Internet Research
Internet Research (2025)
https://doi.org/10.1108/INTR-07-2023-0571
Published: 20 May 2025
...Yang Liu; Pengkun Wu; Yuanyuan Wu Purpose This study investigates the impact of social media posts on panic buying behavior while also examining the moderating role of the posts’ attention level and exploring the mediating effects of perceived credibility, perceived risk and perceived scarcity...
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Includes: Supplementary data
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