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Keywords: Perceive enjoyment
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Journal Articles
Journal:
Internet Research
Internet Research (2017) 27 (3): 478–494.
Published: 05 June 2017
..., that is, perceived enjoyment and intention to continue to use. To understand the potential cognitive fit underlining the relationship between rating systems and tasks in the context of shopping websites, this study draws from cognitive fit theory and the existing literature from utilitarian and hedonic shopping...
